Build and optimise stores with seamless features and design.
Create mobile-friendly designs and high-converting pages.
Craft custom email templates and personalised campaigns.
Set up workflows with Braze, Bloomreach, and Salesforce.
Deliver tailored journeys and experiences across channels.
Expert in HTML, CSS, JavaScript, and modern frameworks.
Enhance campaigns with data-driven A/B testing solutions.
Design and execute cohesive, multi-platform campaigns.
Boost speed, SEO, and UX for better online engagement.
I began my journey at UKZN, earning a BA (HON) in Visual Art with a focus on art history and sculpture, supported by a bursary. To expand my skill set, I completed diplomas in IT, web development, and graphic design, paving the way for a career blending creativity with technology.
After working in insurance, I joined a car magazine as a desktop publisher with a web development background. This role thrust me into creating and managing their websites, combining my artistic sensibilities with technical skills.
At The No Nonsense Group, I was constantly challenged as client needs evolved in the early days of digital. Back then, websites were a luxury, and this role honed my ability to adapt and deliver tailored solutions.
During this period, I diversified my portfolio, developing e-commerce platforms, car sales websites, flooring sites, and virtual room designers. I also built ebook catalogues, mobile-friendly ticket sales systems, social media campaigns, and countless responsive HTML newsletters while offering web and UX consulting services.
I co-founded the CRM department at Jellyfish, mastering platforms like Salesforce Marketing Cloud and Bloomreach. My work spans across data orchestration, platform implementation to responsive HTML template development and landing pages, delivering highly personalised and impactful campaigns.
Lead Marketer
I bring 21 years of experience in web development, digital marketing, and CRM, with specialised expertise in platforms like WordPress and WooCommerce, making them my preferred tools for delivering tailored solutions. As a certified Salesforce Marketing Cloud (SFMC) expert, I combine technical mastery with strategic marketing insights to lead complex digital CRM projects. I’ve served as the development lead on countless web and marketing initiatives, each requiring a unique approach to meet specific goals. My focus remains on prioritising exceptional user experiences (UX) and aesthetics to ensure impactful results for every project.